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The following post was written and/or published as a collaboration between Benzinga’s in-house sponsored content team and a financial partner of Benzinga.
A leader in the “Industrial Evolution,” Generation Hemp, Inc. (OTCQB: GENH) is showing the world just what it means to be a pure-play business — especially when it comes to industrial hemp operations. Generation Hemp focuses solely on the practical and industrial use of hemp and its byproducts, ensuring no part of this “wonder plant” goes to waste.
As the hemp industry continues to blossom, Generation Hemp moves ahead to serve and target within the midstream sector, vertically integrating along the supply chain through acquisitions of successful service companies within the hemp sector. With the added goal of implementing green policies and aligning operations with the eco-friendly hemp industry, the company is turning byproducts from their services into green, sustainable consumer goods, which are cost compatible.
As the first result of this green policy goal of utilizing byproducts, Generation Hemp became home to the Rowdy Rooster Hemp animal bedding brand for small animals and pets. It will soon launch its Kentucky Gold hemp animal bedding brand for larger animals that require quantities in bulk.
Who Is Generation Hemp?
Generation Hemp is based in Dallas/Ft. Worth, Texas, but has its primary operations located in Hopkinsville, Kentucky, and Denver, Colorado, including its wholly-owned subsidiary, GENH Halcyon Acquisition, LLC, and real estate services that lease to companies that need seed storage facilities within the industry. This year alone, Halcyon will dry, process, strip and store approximately 11 million pounds of hemp biomass for CBD extraction and animal bedding.
In addition to the desire to make the latter part of his business legacy green, Chairman and CEO Gary Evans began researching the hemp space for new business opportunities. Of course, he quickly learned and recognized the enormous potential that hemp would have to impact industry at large in ways that could drastically reduce the global carbon footprint; but he also saw a need for investment that was not being met.
In order for the hemp industry to truly blossom, it would need substantial new capital in all forms. The problem was that many of the companies that were visible to the investment community also had marijuana operations under their umbrella. This greatly limits a large segment of the public investment community, as they cannot touch companies with marijuana operations due to its illegal status at the national level.
To Evans, the answer was to make the decision to be a pure-play hemp company. To take it one step further, Evans also decided to target fee-based service companies that would be more insulated from commodity price fluctuations in a new industry that would potentially act much like other commodities with pricing volatility. In this, Generation Hemp became one of the first publicly traded U.S. companies, on a U.S. market exchange, that was purely hemp.
The company wants to position itself among the biggest, including Canopy Growth (NASDAQ: CGC)(TSX: WEED), Tilray Inc (NASDAQ: TLRY), and Aurora Cannabis (NASDAQ: ACB) (TSX: ACB), as a pureplay hemp investment option and grow its ability to provide greener alternatives to future generations.
Another point worth mentioning is Generation Hemp’s goal of stewardship in its …….