NIHC Moves to Strengthen CBD Testing Standards, Labels – Hemp Grower

U.S. customers are buying new types of filtered tubes filled with plant material. These smokable products share many similarities with tobacco cigarettes, down to the boxy packs they’re sold in. But they’re filled with hemp, and, according to one company, represent a hot commodity.</…….

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U.S. customers are buying new types of filtered tubes filled with plant material. These smokable products share many similarities with tobacco cigarettes, down to the boxy packs they’re sold in. But they’re filled with hemp, and, according to one company, represent a hot commodity.

In a roughly 11,000-square-foot facility in Milwaukee, Wisc., Vance Global manufactures its CBD and delta-8 THC cigarettes called “Vances.” It also manufactures delta-8 gummies and packages nuggets of high-CBD hemp flower for the smokable market.

While the nearly 30-employee business now sells these products across the U.S.—using plant material sourced directly from Wisconsin and Oregon hemp farms—it originally started three years ago when CEO and co-founder August Battles began rolling CBD cigarettes with hemp he bought from Colorado.

In 2018, Battles, then 21, and his friend Brandon Marhal launched Vance Global, becoming two of the youngest business owners in hemp.

In those early days, Battles tells Hemp Grower, he practiced frugality. “I was definitely eating a lot of Dollar Menu McDonald’s items because that’s really the cheapest route,” he said. “Like, I was only eating once a day—Red Bull in the morning to get you going, and then like a McChicken and a McDouble at night to kind of reward yourself.”

After Vance Global received its first profits, the company purchased an office—where Battles also slept for a while.

Now, the company sells its products across the country via ecommerce and has a presence in more than 12,000 retail stores.

Below, Hemp Grower spoke with Battles about Vance Global’s growth and the changing landscape of the hemp industry.

Photo courtesy of Vance Global

August Battles

Patrick Williams: You sell filtered CBD cigarettes. Could you talk about why you decided to go with that versus traditional pre-rolls? 

August Battles: I always have product ideas in my head. It’s like a little side thing that I do, like a hobby—and I was seeing where the market was going [in 2018]. Obviously, the [2018] Farm Bill hadn’t been passed yet. We started in October—the Farm Bill got passed in December. It seemed to me like the pre-roll industry was going to be dominated by the pre-roll makers. I figured RAW would probably jump in and manufacture it all themselves and have the machinery and whatnot.

When you look at how smoking has adapted with things like tobacco, it all started as a pre-roll—everybody was rolling their own cigarettes in the 1800s and smoking them, and then the evolution of it turned into a filter because people didn’t want to get anything stuck to their teeth. It turned into a 10-, 20-pack so you could have something to buy.

[Vance Global’s] goal was to not have a product where it’s something you reward yourself with at the end of the day. The goal was to have a product where it would be affordable and convenient to smoke it in the morning, smoke it on your lunch break, smoke it when you get off of work, smoke it when you get home, smoke it before dinner—like how you do with regular cigarettes. The pre-roll market outside of the cigarette industry—it’s one of those ones where anybody can jump into it at any time. You can get one of those shaker trays, …….

Source: https://www.hempgrower.com/nihc-to-strengthen-cbd-testing-labeling-standards.aspx

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